Jordi Diaz

Jordi comes from a background in product engineering and the furniture industry, where design, materials, and functionality are essential. After years of developing well-designed products for living spaces, he saw an opportunity in the pet market — an industry that, in his view, lacked the same level of quality and design standards. This inspired him to create CAFIDE, a brand focused on high-quality materials, thoughtful design, and the ambition to disrupt the pet industry.