/
Photo of Erla Tryggvadóttir

Erla Tryggvadóttir

Managing Director | Iceland Pet

Speaker Info

Erla Tryggvadóttir is the managing director of IcelandPet and joined the company in 2025.
With a deep respect for animals, sustainability, and functional nutrition, Erla set out to create pet products that combine Icelandic purity with modern science and uncompromising quality. Her vision is to support pets’ health, longevity, and well-being through natural, functional ingredients — without unnecessary additives.

Erla has an extensive experience in public relations, marketing, and sustainability. She has an MBA-degree from Reykjavík University, a MSc-degree in International Business and Marketing from Copenhagen Business School and Reykjavik University, and BA-degree in Political Science from the University of Iceland.

About Iceland Pet

Visit Iceland Pet at Hall 4 / Stand 4-238

Sessions

Tuesday, 12 May 13:00 - 13:30 30 min
Iceland Pet

Taste of Iceland

We want to invite you on a journey to Iceland and introduce you to the culinary heritage from the Viking era. For centuries, Icelanders have valued the pure delicacies nature provides, from air-dried fish to nutrient-rich fish oils. At the heart of our brand is an uncompromising respect for our nature. Powered by Iceland’s renewable geothermal energy and committed to using exceptional raw materials, we create high-quality products. Our range includes delicious treats, premium fish oils, and nourishing wet food—rooted in a “back to basics” philosophy, just as nature intended. Our products are clean, pure, and Icelandic. We are proud to introduce our newest product—a true standout that brings together the very best of what Iceland has to offer. Derived from the country’s most powerful natural elements, it delivers a complete, concentrated source of nutrition. A new gold standard — the star of the show.

← Back to Programme