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Photo of Mr. Tony ZHANG

Mr. Tony ZHANG

Founder / CEO | Petfamily

Speaker Info

Tony Zhang’s bond with animals began at age seven,
when he first started caring for small pets. Since then,
animals have remained at the center of his life—
rescuing strays, nursing the vulnerable, and holding a
simple belief: the love pets give us should be returned
with dignity and care.
At Fudan University, Tony led a 150-person team
through a 120 km Gobi Desert challenge,
demonstrating resilience, leadership, and
responsibility under extreme conditions. Later, while
studying at Columbia University in the U.S. and the
University of British Columbia in Canada, he actively
promoted the“adopt, don’t shop”philosophy,
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bringing his advocacy for stray animals onto an
international stage.
His years in product development and corporate
strategy led to a critical insight: many pet products
fail to address the root of real problems. Take pet
odor as an example—behind the smell is ammonia, a
compound that can damage the respiratory health of
both pets and their families, yet most products simply
cover or partially reduce it.
Guided by compassion and scientific curiosity, Tony
chose a different path—to tackle issues at their source.
An idealist with a practical mindset, he advances with
persistence and discipline, transforming conviction
into innovation and everyday challenges into
meaningful, real-world solutions for pets and the
people who love them.

About Petfamily

Visit Petfamily at Hall 6 / Stand 6-106

Sessions

Wednesday, 13 May 13:30 - 14:00 30 min
Petfamily

Redefine Pet Odor Control into Indoor Air Health for Pet Families

Tony Zhang is the founder of PETFAMILY. His relationship with pets began at the age of seven and shaped a core belief: if pets give humans unconditional love, we have a responsibility to provide them with clean, healthy air. For Tony, odor is more than a nuisance—it is a health issue. The main culprit is ammonia, a gas that can irritate the respiratory system of both pets and people, as recognized by the U.S. Environmental Protection Agency (EPA). Most products on the market simply mask smells or absorb them temporarily; they do not continuously break down ammonia at its source, largely because it is technically challenging. Tony chose to tackle this problem head-on. He invested heavily in research and built a world-class materials science team, including postdoctoral researchers from Sorbonne University and the Chinese Academy of Sciences, as well as an environmental materials expert from the Engineering Academy of Japan. After years of development, PETFAMILY created a Page 3 of 5 proprietary material that decomposes ammonia instead of covering it up. Independent testing shows up to 82% ammonia removal, with no added fragrance and longlasting performance. Today, PETFAMILY partners with leading companies across North and South America and Japan, redefining odor control as indoor air health for pet families, while advancing sustainability and helping to reduce microplastic pollution.

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