18 innovations across 8 pet categories at Versele – A story of brands and products
Versele (formerly Versele-Laga) produces and markets nutrition and care products for all pets, and supports the goal that every pet parent has: provide the very best and enjoy the bond with their pets, carefree. This talk will illustrate how Versele translates that mission into innovations. At the heart of this story lies the launch of a new brand architecture, designed to better reflect the value we bring to the diversity of pet parent needs, species-specific expertise, and functional product solutions. We will offer insights into the tactical choices behind the brand design, and how these choices guide innovation across categories such as birds, small mammals, horses, and more. The session further highlights Versele structured approach to innovation and gives practical examples: combining consumer insights, nutritional science, technological capabilities, and cross-functional collaboration. From early idea generation to launch-ready solutions, innovation is treated at Versele as a disciplined yet creative process.