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PRODID:-//FIS//Interzoo Fresh Ideas Stage//EN
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UID:fis-slot-2553@interzoo-fresh-ideas.com
DTSTART;TZID=Europe/Berlin:20260515T130000
DTEND;TZID=Europe/Berlin:20260515T133000
SUMMARY:I Love Happy Cats: The Innovation Gap in the Feline Market
DESCRIPTION:Speaker: Anneleen Bru\n\nWhy are feline behaviourists still sending cat\nguardians to IKEA instead of pet stores?\nWhy do some of the most essential feline\nneeds still require improvisation at home?\nWhat if the next breakthrough in feline\ninnovation is not a new colour\, material or feature\, but an entirely different starting\npoint?\nCats experience products through biology\,\nnot marketing. Through safety\,\npredictability\, choice and nervous system\nregulation. Yet many opportunities rooted in\nfeline behaviour and stress physiology\nremain largely unexplored within the pet\nindustry.\nIn this Fresh Ideas session\, Anneleen Bru\ninvites you to question assumptions\, rethink\nstandards and look beyond product\nvariations. What categories are still missing?\nWhich design principles have not yet been\ntranslated into meaningful market solutions?\nAnd what becomes possible when innovation\nbegins with feline biology?\nFresh ideas do not always start with trends.\nFor cats\, they should start with sciencebased\ninsight and true alignment.\nThe next wave of feline innovation may not\nbe louder. It may simply be smarter and\nmore empathetic.
LOCATION:Fresh Ideas Stage\, Messezentrum Nuernberg
STATUS:CONFIRMED
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